![]() It’s kind of like the KonMari method,” she adds, referring to the much-buzzed-about organizational strategy that calls for tossing items you don’t feel emotionally connected to. “There has to be that gotta-have-it feeling. “People always ask me what ‘Gah’ means, and I usually say it’s that reaction to something you really love, but you can’t put your finger on why,” Williams says. Maryam Nassir Zadeh’s pieces, for example, are so special, but they’re timeless, too, and you feel really great about buying them.” That pared-back approach will no doubt resonate with fashion folk who are craving simple, easy clothes that still feel cool. Lisa Buhler is the founder of Lisa Says Gah, an online boutique that features sustainable, independent designers and has become known for clothes with funky patterns and oddball prints. “I’m really proud to wear clothes that are a little more thoughtful, and building an outfit with fewer items that you truly love. There’s no purpose or meaning behind it,” she explains. “After seeing the fast-fashion side, where there are 100 new arrivals a week and $18 sweaters, it just feels so disposable. That doesn’t quite translate to minimalism, but it’s not too far off. You could call the Lisa Says Gah vibe artsy or eclectic, but to Williams, it’s more about the “less is more” philosophy. ![]() ![]() We’re just sharing what’s exciting us right now-it’s not about laying out some digital strategy or overthinking it.” The baguette hoops or the cheese hoops almost make a complete charcuterie board, while the farfalle hoops are for. ![]() There's the pretzel hoop earrings or the strawberry hoop earrings, both made from handblown glass for 48. A lot of retailers don’t share those behind-the-scenes moments, but it has helped us engage with people so well and grow the site really quickly. But even if these are out of your price range, the latest collection from Lisa Says Gah has lots of food-inspired products. I think before you go to anyone’s website, you’re going to look at their Instagram first. “A lot of people tell me they found us through Instagram,” Williams tells . From the latest print collection A Day At The Museum, with special illustrations by artist Gabriella Picone of Idda Studio in NY.The perfect spring/summer dress to wear all day to night A printed cotton poplin midi dress with a fitted button waist and puff sleeves. Even before you’ve made it to the site, you know the LSG girl-what she likes to wear, where she travels, who inspires her. Her Instagram page is a steady stream of new arrivals like Martiniano glove shoes, Ryan Roche sweaters, and Maryam Nassir Zadeh T-shirts, but there are also retro film stills, charming interiors, modern art, and behind-the-scenes shots from LSG photo shoots. Lisa Says Gah, the independent retailer known for its exuberant selection of clothes, can now be shopped at Nordstrom. The smartest brands are using that to their advantage, brands like Lisa Says Gah, the online shop launched earlier this year by former Nasty Gal buyer Lisa Williams. Whether you’re passing the time on your morning commute or double-tapping your favorite model’s page, Instagram has become one of the best tools for discovery. The sale ends today, so if you like what you see, act fast.Have you ever found yourself freshly addicted to an Instagram account, only to realize you have no idea how you got there? Me too. Lisa Says Gah formally entered the cybersphere in 2015, on the heels of Bühlers three-and-a-half-year stint at the fast-fashion-adjacent former brainchild of one Sophia Amoruso. (In fact, our own associate director of e-commerce, Brittany Nims, has already purchased it for herself, and I’m considering doing the same.) If this pattern isn’t quite your thing, the dress also comes in floral black, floral yellow, and standard black-and-white checked print. We’re particularly partial to this two-tone olive-and-black checked print that accents the plunging V-neck. But we did find an under-$200 midi-dress still in stock in all colorways and sizes that’s versatile enough to wear on unusually warm winter days and in the upcoming spring season. Unsurprisingly, sizes have already started to sell out. If you’ve been waiting for a sale to hop on the trend (or are already an LSG devotee), we have good news for you: The brand is taking up to 30 percent off all dresses, including already-on-sale styles, as part of its flash sale. Scroll through Instagram (or go to Williamsburg) and you’ll likely spot a pair of its coveted clogs or checkerboard-print pants. Indie label Lisa Says Gah, known for its eye-catching prints and “ Lolita on Lexapro” aesthetic, is a cool-girl staple at this point. Photo-Illustration: The Strategist Photo: Retailer
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